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Application areas
Sociological research, political studies, psychology,
PR, market research
Sociology and marketing in corporations and
organizations
Social
management in cities and regions
Social services
Trade and
production
Financial market
Medicine and
healthcare
Biomedicine,
pharmacology and genetics
Other
application areas
Sociological
research, political studies, psychology, PR, market research
Users Analysts and experts in companies specializing in sociological and public opinion research, political studies and market research.
Applications Analysis and processing of data gathered in different kinds of surveys and research (panel, exit poll, expert research, brand research, customer satisfaction surveys).
Problems
- Political and social consulting
- Analytical support for solution making
- Politicians image forming and research
- Mass media audience measurements and research
- Advertising effectiveness analysis
- Customer research and demand for products and services.
Sociology and marketing
in organizations and corporations
Users Sociologists and marketing specialists in different types of corporations, companies and government structures (information services, analytical departments, sociological services, human resources departments, marketing departments, customer services, sales departments), information managers.
Applications Processing and analysis of data from questionnaires, personnel cards, forms and other documents.
Problems
- Analytical support for solution making
- Human resources analysis
- Social processes management
- Customer research
- Suppliers research
- Effective use of existing corporate data
- Advertising effectiveness analysis
- Marketing analysis of clients profiles and invoices
- Demand for new and old products and services
Social management in cities and regions
Users Social management specialists, experts and analysts in municipal and regional authorities.
Applications Analysis and processing of questionnaires, population registration and inventory cards and other documents, everyday reports.
Problems
- Informational support of authorities activity
- Analytical support for solution making
- Social registration and population social support
- Employment research and migration purposes of population
- Determining social risk groups and factors
- Political and social consulting
- Public opinion research and expert surveys data analysis
Users Employment, migration and social support services (analysts, experts, information managers).
Applications Questionnaires and other documents data processing and analysis, preparing analytical reports and other materials.
Problems
- Social registration and social support for population
- Defining social risk groups and factors
- Public opinion and expert surveys data analysis
Users Marketing department specialists, information managers, human resources managers, experts, analysts in trade and industrial organizations.
Applications Corporate information processing and analysis, market research data analysis, everyday reports and analytical documents.
Problems
- Effective use of existing corporate data
- Human resources management
- Risks analysis and forecast, market analysis
- Advertising effectiveness measurements
- Customer surveys
- New and old products and services demand research
- Income research and forecast
Users Analysts and experts in informational-analytical departments, marketing and advertising services, demand research structures.
Applications Corporate information processing and analysis , market condition information, marketing research data, everyday and online analytical reports and other documents.
Problems
- New products forecast and survey data analysis
- Effective use of existing corporate data
- Risk and insurance management
- Market analysis, advertising analysis
- Customer research and ways of their attractiveness
- New products and services demand forecast
- Search, analysis and monitoring of forecast rules responsible for situation on the market (currencies, stocks)
Users Clinicists and doctors-researchers in clinics, medical and diagnostics centers, research laboratories and medical higher education structures.
Applications Analysis and processing of the next types of information
- Sickness stories, protocols
- Clinical research data (ultra sound research, etc.)
- Immunology and epidemiological data
- Medications and treatment methods testing protocol
- Socio-medical and medical-ecological research data
Problems
- Clinical experience and risk groups analysis
- Treatments methods effectiveness testing
- Medications testing
- Search and analysis of diagnostics rules
- Diagnostics rules testing
- Search of features which have high test sensitivity and predictive value
Biomedicine, pharmacology
and genetics
Users Specialists who deal with new medications design, medications effectiveness testing and genetics code research
Applications Analysis and processing of research information on sequences structures which represent the medications molecules and genetic code.
Problems
- Analysis of elements positions in sequences which represent the medications molecules
- Medications testing
- Genetic code analysis
- Economics
- Ecological monitoring
- Medical-ecological monitoring
- Epidemiological monitoring
- Linguistics
- Archaeology
- Geographic Information Systems (GIS)
- Biology
- Interdisciplinary research
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