DALS Markets

DALSolution Markets

DALSolution 4.X market segments
Competitors and interrelations with their markets
Interrelations with the markets of DBMS, Data Mining and OLAP packages
Marketing activities in developing DALSolution market

DALSolution 4.X market segments

Segments	Client groups
1. Sociology, marketing, politology	Organizations providing sociological and marketing research and political studies. Libraries (information, marketing, sociological departments). Advertising agencies. Analytical centers and mass media services.
2. Medicine	Medical research organizations Diagnostical centers Medical higher education institutes and universities (with PostDoc) Post doctoral research Pharmaceutical industry (medications testing)
3. Sociology and marketing in corporations and organizations	Marketing Departments in industrial organizations Human resources and sociological services in corporations and industrial organizations
4. Social services	Federal employment service (all levels from federal to municipal) Federal migration service Social support service (from federal to municipal)
5. Social management in cities and regions (Municipal and regional authorities)	Informational and analytical departments in municipal and regional authorities Sanitary-epidemiological services (research centers and municipal-regional-federal level structures) Ecological services in cities and regions
6. Trade and production (Companies and organizations)	Trade and production companies (analytical departments, marketing and advertising services) Producing structures (sales and marketing departments, informational-analytical and advertising services) Trade companies (sales and marketing departments, informational-analytical and advertising services)
7. Financial market	Banks Insurance companies Financial information companies Financial and investment companies
8. Database marketing and analysis (Data processing and analysis, corporate data analysis)	Statistical centers, calculation centers Higher education structures (departments of sociology, politology, marketing, information technology, data processing and analysis)

Competitors and DALSolution 4.0 share on their markets

Major competitors - analytical statistical packages SPSS, SAS, STATISTICA, Neural networks and Fuzzy Logic products, Excel-like spreadsheets.

From 100% DALS-4.0 users no less than 90% were experienced in working with competing analytical products before they bought DALS-4.0 and practically 100% worked with spreadsheet packages (e.g. MS Excel). Very often this very experience brought those customers to work with DALS-4.0 only.

In all the segments of DALSolution market which is mutual with the competing products from 100% users of competing packages approximately 50% are in need in those services and functionality which are provided in DALSolution better (more simple and convenient) than competitors have. And no less than 10% of users are in need of functions and services that are in DALSolution ONLY. In medicine, genetics and pharmacology the competitive packages percent of users who are in need in services and functionality which are in DALSolution only is no less than 30%.

Unsatisfied demand for DALSolution services amount to 10% from the market of analytical packages worldwide

Interrelations with the markets of DBMS, Data Mining and OLAP packages

DALSolution market interrelate with the markets of desktop and industrial databases, which is forming by Microsoft Access, FoxPro, Visual dBase, MS SQL Server, IBM DB2, Warehouse-class products, Data Mining и OLAP packages.

The interrelation is a non-competitive.

From the 100% of desktop and industrial databases users no less than 5% are in need in analytical services which are presented in DALSolution better than in Data Mining or OLAP tools and no less than 2% of users need the services that are in DALSolution ONLY.

Unsatisfied demand for DALSolution services amount to 2% from the databases market

It is necessary to take into account than we mean a multi-billion market. There is a worldwide tendency in widen the analytical functionality and this tendency is brightly expressed in development of desktop and industrial databases. Data Mining and OLAP technologies are the response to the mentioned tendency. We plan to output to the market a new class of products - Analytical databases, which combine the relational databases functions with DALSolution capabilities.

Marketing activities that form DALSolution market

Regions: Russian Federation, the CIS countries, the Baltic States, Europe, both Americas, Asia, Australasia

Advertising and advertisement materials in specialized media and the Internet.

Articles in the leading computer magazines and newspapers and the industrial media.

Commercial books and manuals (e.g. "200 problems for DALSolution"; circulation 20-30 thousand copies, the book is in progress; it will occupy the empty market niche and we are awaiting of effective marketing.

Specialized manual for users in basic segments (medicine, scientific research, sociology, corporate information analysis, marketing analysis).

Permanent week-long commercial courses for 100-150 people per week.

Direct mailings in segments.

Participation in international and local exhibitions.

Participation in international conferences.

Organization of seminars and lectures.

Production and output to the market the DALSolution-brand to provide more flexible pricing policy.

Provide a number of projects to solve superactual problems in research and business with a high advertising potential (genetics, pharmacology, language of dolphins).

Include DALSolution problematic in educational programs in universities and colleges.

Organize DALSolution courses and lectures in universities and colleges.